Project Name 項目名稱： 御鳴山汗蒸館

Project Location| 項目地址： 拉薩市，城關(guān)區(qū)，當(dāng)熱路70號

Project Area|項目面積： 1600㎡

Design Company|設(shè)計公司： 成都震翅SINCE SPACE空間設(shè)計有限公司

Design Type|項目類型： 汗蒸休閑館

對于商業(yè)空間來講，我們經(jīng)常思考這個空間的真正產(chǎn)品究竟是什么

For commercial space, we often think about what the real product of this space is.

于當(dāng)下的這個時代

For this age

咖啡廳的產(chǎn)品是香濃的咖啡嗎。餐廳的產(chǎn)品是美味佳肴嗎。酒吧的產(chǎn)品是酒水嗎。酒店的產(chǎn)品僅僅是一個可以睡眠休息的空間嗎。

Is the product of the coffee shop fragrant coffee? Is the product of the restaurant delicious? Is the product of the bar drinks? Is the hotel's product just a place to sleep and rest?

如果不是，那應(yīng)該是什么

If not, what should it be?

是慵懶而放松的空間體驗，是為特定人際關(guān)系應(yīng)運而生的社交場景，還是獨一無二的個人標簽

Is it a lazy and relaxed space experience, a social scene for a particular interpersonal relationship, or a unique personal label?

每個時代都有其獨樹一幟的精神氣韻和生長哲學(xué)。產(chǎn)能過剩、物質(zhì)充裕的當(dāng)下，剛需正慢慢離我們遠去。取而代之的是能夠滿足精神及文化需求的體驗經(jīng)濟。如何將觸動人心的空間體驗與商業(yè)品牌準確鏈接，成為我們解決問題的首要重心

Each era has its own unique spiritual charm and growth philosophy. Excess capacity and abundant material

Next, just need is slowly away from us. Instead, experience economy can meet the spiritual and cultural needs. How to link the touching space experience with the commercial brand accurately becomes the primary focus of our problem solving.

本案著重將空間識別、色彩識別、材質(zhì)識別、燈光識別、氣味識別作為品牌識別的重要核心。將空間氣質(zhì)作為品牌調(diào)性的直接呈現(xiàn)。希望給消費者帶來最直接的全身心體驗的同時占領(lǐng)消費者在此品類中的消費心智。

This case focuses on space recognition, color recognition, material identification, lighting recognition, odor recognition as an important core of brand recognition. Take spatial temperament as the direct presentation of brand tonality. Hope to bring consumers the most direct wholehearted experience while occupying the consumer mind in this category.