玩轉(zhuǎn)概念元素，將品牌標(biāo)識力量融入建筑結(jié)構(gòu)

設(shè)計與家具之間的“野蠻”生長，不定義，不束縛

Play with conceptual elements,

incorporate the power of brand identity into the structure,

The "savage" growth between design and furniture is not defined or bound.

F L Y ?￠ ?D E S I G N

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# ?迪 歐 展 廳 ?#

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?美 ?· ?因 ?苛 ?求

專注于家私板塊的家居品牌DIO SPACE迪歐空間，二十余年發(fā)展歷程一直致力于為消費者提供更滿意的居住空間，拒絕墨守成規(guī)、標(biāo)簽化，探尋無限可能，這份偏執(zhí)與熱愛和菲拉在理念上如此契合，冥冥之中自有注定，迪歐&菲拉之間，必然會有一場美學(xué)碰撞，一場大秀帷幕即將拉開，與到訪者來開啟一場沉浸藝術(shù)展。

Focus on household brand furniture plate DIO SPACE DIO SPACE, more than 20 years development course has been committed to provide consumers with more satisfactory living SPACE, refused to rut, labels, and explore the infinite possibility, the paranoid and love and vera so fit on concept, shadow has its own doomed, DIO & vera, there will always be an aesthetics of the collision, A big show is about to open, with visitors to open an immersive art exhibition.

不虛無地為呈現(xiàn)而呈現(xiàn)，思量品牌故事、品牌力量，以logo文化變轉(zhuǎn)結(jié)構(gòu)形態(tài)融入空間設(shè)計；極具標(biāo)識性的迪歐品牌D I O字母元素，將其解構(gòu)放置建筑之內(nèi)，元素、內(nèi)涵、哲思，有所觀、有所感；著力在結(jié)構(gòu)上營造空間印象使其能包羅萬象，基于展廳本身特質(zhì)而產(chǎn)品高頻率更換性的思考，以不變又幻變的形態(tài)應(yīng)萬變。

To present for the sake of presenting without nothingness, to consider the brand story and brand power, to change the structure of logo culture into the space design; Highly marked DIO brand D I O letter elements, its deconstruction placed in the building, elements, connotation, philosophy, some view, some sense; Focus on the structure of the space to create an impression so that it can be all-inclusive, based on the characteristics of the exhibition hall itself and the high frequency of product replacement of the thinking, with constant and unreal shape should change.

展廳入口通道以微建筑的概念展開，由小及大、由外及里，循序漸進的感官掌控形態(tài)；拋去承擔(dān)通道的物理使用功能以外，悠長廊道更是扮演著一個氛圍制造者的角色，通道與阻隔雙重角度的作用，亦是內(nèi)外空間的過渡，給予到訪者恰當(dāng)?shù)那榫w緩沖以及神秘感、好奇心的驅(qū)動加載時間，以更為匹配和飽滿的情感狀態(tài)回應(yīng)所處功能空間。

The entrance passage of the exhibition hall is developed with the concept of micro architecture, from small to large, from outside to inside, the form of sensory control step by step; Cast to take physical function for the channel, the long corridor, the role of maker plays an atmosphere channel and blocking the role of double Angle, is also the transition of inner and outer space, to give visitors the appropriate emotional buffer and mystery, curiosity drive loading time, with more matching and full of emotional state response function space.

入口通道以結(jié)構(gòu)打造包裹感、沉浸感的同時，不忘空間的開放與互動性，比例各異的長方形鏤空于墻兩側(cè)，頂面新異的“人”字廊頂，豐富結(jié)構(gòu)的多變性展現(xiàn)功能與趣味的結(jié)合。

At the same time, the openness and interactivity of the space are not forgotten. Rectangular hollowedness of different proportions is placed on both sides of the wall, and the new "people" corridor roof on the top surface enricses the versatility of the structure to show the combination of functions and interest.

進入內(nèi)部展廳直面第一視圖，不規(guī)則的、不劃邊界的態(tài)勢依然可呈現(xiàn)圓的包裹感，生成注意力落點令到訪者自動聚焦的同時，網(wǎng)格鏤空狀樓梯懸浮而上，由左及右與呈現(xiàn)圓狀結(jié)構(gòu)仿若同胞之物，故事的交流與延伸傳遞著和諧與共生。

Inside the exhibition hall face to face with the first view, irregular, don't cross the border situation still can provide a sense of the package of round, generate attention point to visitors of automatic focusing at the same time, the grid is hollow-out shape on the stair is suspended and, by the left and right and present cone structure like compatriots, with communicate with harmony and symbiosis of the story.

視角內(nèi)斜插區(qū)域上空的橫柱便是D I O中的I,借而體塊的穿插重組形成新的限定空間，輕盈體感分割形成區(qū)域表達(dá)的獨立空間。依據(jù)視覺認(rèn)知方面的格式塔理論加入的曲線、橢圓等形狀，相比硬朗的線條與幾何形式，更具撫慰人心的作用，曲直輾轉(zhuǎn)中和有度。

The horizontal column above the Angle of view is the I in D I O. The interspersed and reorganized volume forms a new limited space, and the light body sense segmentation forms an independent space expressed by the region. According to the gestalt theory of visual cognition, curve, ellipse and other shapes are more soothing than the hard lines and geometric forms, with moderate twists and turns.

為使受眾專注當(dāng)下內(nèi)容，避免眼花繚亂無所適從，以空間的配置規(guī)劃形成引導(dǎo)作用，不止是建筑結(jié)構(gòu)，更是一個藏匿其中的無形的空間指引者。

In order to make the audience focus on the current content and avoid being dazzled and confused, the space configuration and planning form a guiding role, which is not only the architectural structure, but also an invisible space guide hidden in it.

此區(qū)域的曲面空間是D I O 中的D衍生的結(jié)構(gòu)形體，拱形門洞、邊角制景、頂部仿天窗設(shè)計，全方位、多角度塑造空間氛圍，我們更偏向于以藝術(shù)展覽館的形式去表達(dá)，注重當(dāng)下生活的體驗感與儀式感，訴說品牌調(diào)性。

The curved space in this area is the structural form derived from D in D I O. Arched doors, corner scenes and imitation skylight design at the top shape the space atmosphere from an all-round and multi-angle. We prefer to express it in the form of art exhibition hall, pay attention to the experience and ritual sense of current life, and tell the tone of the brand.

區(qū)域設(shè)計色彩與結(jié)構(gòu)上有別于其他， 移步換景步步生花的游園式體驗感沿途綻放。墻面多個洞口錯落一改封閉逼仄，傾吐空間呼吸感；內(nèi)外互動、光感調(diào)和，剛剛好的里外，拉近陳設(shè)與生活之間的家居環(huán)境，打造相似性、0距離感。

The color and structure of the regional design are different from others, and the garden-style experience of flowers blooms along the way.Wall holes scattered at random a closed narrow, pouring out the sense of breathing space; Inside and outside interaction, light sense of harmony, just inside and outside, close the furnishing and life of the home environment, create similarity, zero distance.

借由洞板的創(chuàng)意形式立于區(qū)域邊界一側(cè)，通透、趣味，模糊其功能本質(zhì)，是隔斷亦是裝飾，利用方向位置為臨街一側(cè)作為對外展覽窗口 ，進行空間升值化處理。

The creative form of the cavity board stands on the side of the boundary of the area, which is transparent and interesting, and fuzzy its functional essence. It is also a partition and decoration. The direction position of the side facing the street is used as an exhibition window to carry out space appreciation processing.

而更值得深究品味的細(xì)節(jié),于九格洞板內(nèi)不易察覺的D O暗示品牌標(biāo)識，與無形處、于處處，見品牌魅力。

And more worthy of in-depth taste details, in the nine holes in the plate is not easy to detect D O hint brand identity, and invisible, everywhere, see the brand charm.

工具結(jié)構(gòu)的功能轉(zhuǎn)換，結(jié)構(gòu)形式表達(dá)的無限可能；以具體的形態(tài)繪制我們抽象的理想，然后回歸生活本身，將藝術(shù)與功能的天平達(dá)到和諧。

The function transformation of tool structure and the infinite possibility of structural form expression; Drawing our abstract ideals in concrete forms, then returning to life itself, harmonizing the balance between art and function.

設(shè)計機構(gòu) I Designer Department：菲拉設(shè)計

項目地址 I Project address：浙江杭州

項目類型 I Project type：硬裝設(shè)計，軟裝宅配

面積 I Square Meters：800㎡

戶型 I Door Model：商業(yè)空間