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貝聿銘曾說，“最美的設(shè)計，應(yīng)該是建筑在時間之上的”，建筑之美正如珠寶一樣，越是久遠(yuǎn)地經(jīng)受時間洗禮，就越能煥發(fā)炫目的光輝。

Leoh Ming Pei once said that the most beautiful design should be built on time. The beauty of architecture is same as jewelry in that the longer it withstands the baptism of time, the more dazzling glory can glow.

坐落于吉林長春的Rotass珠寶定制旗艦店項(xiàng)目，正是秉持著“以打磨珠寶之匠心，做傳世經(jīng)典之設(shè)計”這一理念，融時尚態(tài)度與美學(xué)精神為一體，將這一設(shè)計力作精彩呈現(xiàn)。

Adhering to the philosophy that making classic designs with originality of polishing jewelry, Rotass Jewelry Customized Flagship Store, a shop located in Changchun, Jilin province, makes a good mastery between fashion and aesthetic spirit, so that it could make this design a masterpiece.

珠寶設(shè)計不同于其他業(yè)態(tài)，在門店設(shè)計上務(wù)求以最準(zhǔn)確的語匯來詮釋品牌態(tài)度和美學(xué)精神。項(xiàng)目外立面部分，設(shè)計師將點(diǎn)狀LED燈以陣列形式有序排布，極具鑲嵌感的裝飾手法讓燈帶猶如熠熠生輝的輔鉆，流溢出奪目的華彩輝光，凸顯出Rotass作為珠寶品牌的專業(yè)調(diào)性。同時，設(shè)計師在8米長的展示墻上設(shè)置了視野通透的落地玻璃，把文藝雍雅的室內(nèi)場景延伸出去，拉近于往來人流的視覺距離。

Different from other businesses, jewelry design emphasizes that the store design should interpret the brand attitude and aesthetic spirit with the most accurate language. As for the design of the store appearance, the designer arranges point-shaped LED lights in good order. The highly inlaid decorative technique made the lamp belt look like a shining auxiliary diamond, overflowing with dazzling brilliance, thus highlighting the professional tone of Rotass as a jewelry brand. Meanwhile, the designer sets up the transparent floor glass on a eight-meter-long display wall so that it can extend the graceful indoor scene and narrow the visual distance between people.

與傳統(tǒng)商業(yè)展柜陳列方式不同，前廳的功能定位于顧客接待和咖啡茶歇，沿落地窗一側(cè)設(shè)置了沙發(fā)組與散座，舒適愜意的場景描摹將定制服務(wù)與傳統(tǒng)商業(yè)模式鮮明區(qū)分開來。天頂裝飾以點(diǎn)、線、面的元素有機(jī)組合，設(shè)計師將燈帶以不規(guī)則線形環(huán)繞立柱四周，紅色微光漫射于金屬波紋板上，將光線人為打散，漾動的流光灑落于陳列的珠寶首飾上，更能凸顯鉆石剔透閃耀的質(zhì)感。

The function of the front hall, different from the traditional commercial display cabinets, is served as a area for customer reception and tea break. Sofa sets and seats are set along the side of the French window. The comfortable scene clearly distinguishes customized services from traditional business models. The ceiling decoration is a perfect combination of point, line and surface elements. The designer puts the light belt around the column in an irregular line shape, and the red light diffuses on the metal corrugated plate, artificially dispersing the light. The flowing light falls on the jewelry on display, highlighting the sparkling texture of diamond.

品牌景觀毗鄰接待臺，以不規(guī)則四邊形波紋板拼搭出規(guī)整的凹面，六邊形廣告燈牌在中心映射微光，景觀整體呼應(yīng)鉆石經(jīng)典的切割工藝，加之波紋板凹凸不平的肌理感，攪動起場域內(nèi)的光影，形成光線的變幻與流動，拉伸空間的視覺層次感。

The brand landscape, adjacent to the reception desk, is in a trapezoid corrugated plate. The hexagon advertising light board is in the center to reflect the glimmering light, echoing with the whole. Together with corrugated plate in uneven texture, the brand landscape perfectly shows the flow of light and extends the sense of depth of the whole space.

形象墻延伸了前廳一貫使用的波紋板材質(zhì)，藝術(shù)造型“馬鹿”曲頸俯首，與地面的倒影相互輝映，有效提升空間質(zhì)感與藝術(shù)氛圍，奇幻優(yōu)雅的造型設(shè)計趨同于當(dāng)代年輕人的審美取向，使場域氣質(zhì)更貼近目標(biāo)顧客群體，設(shè)計師巧妙地運(yùn)用首因效應(yīng)精準(zhǔn)把握目標(biāo)顧客群體的喜好偏向，激發(fā)美學(xué)理念的同頻共振。

The feature wall is decorated with the corrugated sheet material the same as the front hall. The artistic shape of wapiti reflects with the reflection of the ground, effectively enhancing the texture of space and the artistic atmosphere. The fantastic and elegant shape design is consistent with the aesthetic orientation of contemporary young people, making the space closer to the target customers. The designer skillfully uses the primacy effect to accurately grasp the preferences of target customers and stimulate the resonance of aesthetic ideas.

中廳為珠寶售賣與客戶洽談區(qū)，設(shè)計師運(yùn)用大量的弧形拱頂元素塑造出穹頂般莊重恢弘的儀式氛圍感。洽談區(qū)中央，大量的十字形鏤空拱頂隔斷分割出一個個獨(dú)立的區(qū)域，既保證了客戶商談的私密性，也加強(qiáng)了空間的景深效果。藝術(shù)燈飾與現(xiàn)代造型對應(yīng)穿插于隔斷之間，形成觀感上的鏡像效應(yīng)，展現(xiàn)出虛實(shí)交織的朦朧之美。

The middle hall is a negotiation area for jewelry sales. The designer uses a large number of arc-shaped arch elements to create a solemn and grand ceremonial atmosphere. In the center of the negotiation area, a large number of cross-shaped hollow vault partitions are divided into several independent areas, which not only ensure the privacy of customer negotiations, but strengthen the effect of space depth of field. The artistic lighting and modern modeling are interspersed between the partitions, forming a mirror effect on the one hand, and showing the hazy beauty between virtuality and reality on the other.

中廳主墻體飾面以設(shè)計師的典藏手稿為背景，將珠寶定制的一系列流程完整還原于墻面之上，讓顧客能夠直觀感受到品牌的匠心工藝與絕妙創(chuàng)意。設(shè)計師以“殿堂”為靈感，運(yùn)用大量的拱頂和鏡面元素，拉升空間的視覺高度，使整個場域充斥著神圣的莊嚴(yán)感與儀式感，讓消費(fèi)變?yōu)橐淮悟\的藝術(shù)朝圣，喚醒每位顧客內(nèi)心深處對美的敬畏。

The main wall of the hall is decorated with the designer's collected manuscripts as the background, and a series of jewelry customization processes are completely restored on the wall, so that customers can intuitively feel the craftsmanship and marvel at the excellent creativity of the brand. Inspired by palace, the designer uses a large number of vaults and mirror elements to raise the visual height of the space, filling the whole field space a sense of sacred solemnness and ceremony, and making customers feel like their consumption is as pious as an art pilgrimage, as well as awakening each customer's deep reverence for beauty.